When the NFL playoffs entered it’s championship round in 2017, there was hype around the four quarterbacks competing to reach the Super Bowl. A few days before the games took place, I got an idea to put a goat emoji in each quarterback's jersey and sell them as t-shirts. I made a brand, e-commerce site, Instagram and ultimately ran an ad campaign. It worked! I sold close to 15 shirts before shutting it down due to my lack of knowledge in how I would have to handle my taxes.