Client
Under Consideration,
Brand New
Project
Services
James Politi on behalf of
Rascal Creative
05/14/2019
Artwork
Apparel
About
Under Consideration’s Brand New held a t-shirt design contest. At the time, there was a specific color blue that was popping up in many an identity. The design needed to call out the color blue, the winner chosen by Brand New’s community.
There goes that blue again
The burial ceremony of “that blue” is populated with living and inanimate objects that are naturally blue:
Blue roses, Blue Ridge Mountains, Blue Ivy (Jay Z’s daughter), Blueberries, Blue moons, Blue Jays, Blue Sharks, Blue Ribbons, Blue eye, tears and water.
In place of a date on the headstone is that blue’s CMYK value.