Client
Hudson Valley Steel
Project
Services
James Politi on behalf of
Rascal Creative
01/23/2019
Logo
Identity
About
After acquiring an existing steel manufacturing facility, Hudson Valley Steel Products needed an new identity to reflect it’s change in ownership and name. Below are the initial concepts pitched in the first round. While none of these were chosen, we had a great time working on them. The logo that was ultimately used was a Rascal rendering of the owner’s concept which was drawn with pencil on a napkin.